Posts tagged marketing automation
The ROI behind automated marketing

With the development and accessibility of technology, tools like automated Marketing allow businesses to provide uniquely relevant information to individual prospects at the exact right time for the individual. The target’s behavior on your website, in response to your emails, on your social channels is tracked on an ID level and Marketing messages like white papers, product brochures, etc. are provided based on this data. In doing so, the information provided speaks to your prospects pains, needs, and desires.

Read More