Trade shows and the two millimeter rule

NASA could teach us a lot about branding. After all, no one knows better than them that two millimeters FROM the launch pad is just not the same as being ON the launch pad. The idea behind the two millimeter rule is that we tend to give up, often right before we could have succeeded. Sometimes just a small tweak can make all the difference between market leaders and followers.

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Linda Tietje
Four key differences between B2B and B2C Marketing … and a few similarities

If you’re in the business-to-business sector, it can be confusing to read about modern marketing and try to figure out which tips and insights apply to your organization. After all, the latest thought leadership articles are often geared toward ways to maximize revenue from consumer sales. You’re right to be leery of jumping on the latest fad for marketing without understanding whether it really fits your business model. In fact, B2B and B2C marketing are different in a number of fundamental ways. Failing to take this into account can leave you chasing your tail and overspending with little to show for your investment. Here are a few key areas where selling into the B2B market is unique.

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Linda Tietje
The ROI behind automated marketing

With the development and accessibility of technology, tools like automated Marketing allow businesses to provide uniquely relevant information to individual prospects at the exact right time for the individual. The target’s behavior on your website, in response to your emails, on your social channels is tracked on an ID level and Marketing messages like white papers, product brochures, etc. are provided based on this data. In doing so, the information provided speaks to your prospects pains, needs, and desires.

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Meet the team

Ever wondered who makes up the LTM team? With this new section we'll start to give you a glimpse into the minds of the people behind the scenes. First up, let's get to know Colleen Montague!

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Linda Tietje