How cultural differences impact your bottom line

Have you ever wondered if the marketing messages you share can have a negative impact on your business’ reputation and actually hinder your sales team’s ability to do their job successfully? The answer is: Absolutely! From H&M’s recent faux pas to Clairol’s launch of its “Mist Stick” curling iron in Germany

Read More
Linda Tietje
Three B2B Ecommerce Trends to Watch in 2018

In the past year, more and more B2B companies have realized that failing to keep up with ecommerce is impacting their potential for growth. In fact, falling behind is making it difficult for them to keep the customers they already have. Here are a few of the B2B ecommerce trends that present threats and opportunities in 2018.

Read More
Linda Tietje
Trade shows and the two millimeter rule

NASA could teach us a lot about branding. After all, no one knows better than them that two millimeters FROM the launch pad is just not the same as being ON the launch pad. The idea behind the two millimeter rule is that we tend to give up, often right before we could have succeeded. Sometimes just a small tweak can make all the difference between market leaders and followers.

Read More
Linda Tietje