Have you ever wondered if the marketing messages you share can have a negative impact on your business’ reputation and actually hinder your sales team’s ability to do their job successfully? The answer is: Absolutely! From H&M’s recent faux pas to Clairol’s launch of its “Mist Stick” curling iron in Germany
In the past year, more and more B2B companies have realized that failing to keep up with ecommerce is impacting their potential for growth. In fact, falling behind is making it difficult for them to keep the customers they already have. Here are a few of the B2B ecommerce trends that present threats and opportunities in 2018.
NASA could teach us a lot about branding. After all, no one knows better than them that two millimeters FROM the launch pad is just not the same as being ON the launch pad. The idea behind the two millimeter rule is that we tend to give up, often right before we could have succeeded. Sometimes just a small tweak can make all the difference between market leaders and followers.
If you’re in the business-to-business sector, it can be confusing to read about modern marketing and try to figure out which tips and insights apply to your organization. After all, the latest thought leadership articles are often geared toward ways to maximize revenue from consumer sales. You’re right to be leery of jumping on the latest fad for marketing without understanding whether it really fits your business model. In fact, B2B and B2C marketing are different in a number of fundamental ways. Failing to take this into account can leave you chasing your tail and overspending with little to show for your investment. Here are a few key areas where selling into the B2B market is unique.
With the development and accessibility of technology, tools like automated Marketing allow businesses to provide uniquely relevant information to individual prospects at the exact right time for the individual. The target’s behavior on your website, in response to your emails, on your social channels is tracked on an ID level and Marketing messages like white papers, product brochures, etc. are provided based on this data. In doing so, the information provided speaks to your prospects pains, needs, and desires.